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The Crew Chief
The weekly playbook for shop owners who want to own their market and keep their bays full of high-value repair jobs.
Start Here  ·  Your Welcome Issue
The most valuable 3 minutes of your week
Welcome In

You just joined the shop owners who would rather run their market than wonder where the next car is coming from. Here is the whole deal: every Tuesday I send one play you can use the same day. No fluff, no 2,000-word essays. Below is a quick tour of what is coming, and a few things you can use right now.

What Lands In Your Inbox
The AuditMonthly

I tear down a real shop's visibility, Google, reviews, and whether AI assistants even know it exists, and show the exact leaks and fixes. Most owners have never seen their shop the way a stranger does.

Use it now: open an incognito tab, search "[your top service] near me," and see if you are in the top 3. If not, that is leak number one.
See a full audit →
The Content PlayWeekly

A short script you can film on your phone in five minutes, and I shoot the exact same one for Mile High Auto Works so you can see how it should look. Steal it word for word.

Steal this hook: "Three things I check on every car that most shops skip." Point the camera at a lift, list them, done. That is a week of trust in 40 seconds.
Ad of the WeekRotating

An ad you can actually run, the hook, the angle, and the visual, built with the same AI tools most shops have not caught onto yet. You keep the idea whether we ever work together or not.

Steal this angle: a screen recording of your 4.8-star Google profile with one line: "This is why they picked us." Simple beats slick.
The MailbagRotating

You hit reply, I answer. Straight talk on the stuff owners actually wrestle with.

A question I hear all the time: "Do I really need to reply to every review?" Yes, especially the 5-star ones. A quick, specific reply tells Google and AI the review is real, and tells the next customer you actually pay attention.
And Every Week, One Of These
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Ask your marketing company:
Where do we rank in the Google map pack for our top 3 services, and can you show me?

One question a week to ask whoever runs your marketing, plus what a straight answer sounds like versus a dodge. It keeps them honest, or shows you they are not.

Your First Real Issue

lands next Tuesday. Keep an eye on your inbox, and if it is not there, check Promotions or Spam and drag it to your primary folder so you never miss one.

One thing before you go: hit reply and tell me your shop name and your city. I read every reply, and I will tell you straight whether your market is still open. One shop per market is the whole model.

Chris White, founder of The Reputation Pit Crew
Chris White
Veteran, local business owner, and founder of Reputation Pit Crew. Over 20 years helping local businesses get found and get chosen. I work with one shop per market. Never your competitors.
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One tactic to win your market, in your inbox every Tuesday. Free.

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You're in. Your first Crew Chief lands next Tuesday. Check your inbox and drag us to your primary folder.