The Weekly Newsletter for Shop Owners
The Crew Chief

One tactic every Tuesday to own your market and keep your bays full of high-value repair jobs. Read it in three minutes. Use it the same day.

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Real plays from 20+ years of marketing, written for auto repair shop owners.

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1

One Play

A single tactic you can put to work before lunch. No 2,000-word essays.

3

Three Judges

How to win Google, AI, and the Driver, the three that decide who gets the call.

1

One Question

Each week, one thing to ask your marketing company, and what a straight answer sounds like.

The Archive

Every Issue

Issue 02 Tue, Aug 26 2026
The Audit

The Audit

I audited a real shop: great work, invisible online. See the visibility scorecard, the biggest leak, and the fix. Plus, get your own shop audited free.

Read this issue →
Issue 01 Tue, Aug 19 2026
Reputation

The Review Gap

68% of people won't call a shop rated under 4 stars. Here's the simple review system that fills your bays, plus the one question to ask your marketing company.

Read this issue →